Email Marketing

I first started an email list on WPBeginner using Mailchimp. After using it for over 13 years, I switched our email marketing service to Drip. I also use many other email marketing services across my different companies depending on my team’s needs. A big lesson I learned is that not every marketing tool is created equal. You’ll need to choose the right tool based on your niche, budget, and requirements. This is why I’ve put together this guide to help you easily find the best email marketing services for all kinds of businesses. Whether you’re a blogger, business owner, or someone starting an online store, this list will help you choose the right email tool to grow your audience and business. Why Trust My Recommendations? Hi, my name is Syed Balkhi. I’m the founder of WPBeginner and CEO of Awesome Motive.  I have created numerous bootstrapped software companies. Today, over 30 million websites use my software. Over the last 20 years, I’ve used countless email marketing tools on my personal blogs and my business websites. Here’s why you can trust my recommendations: This guide is the result of years of experience, thorough testing, and feedback from the WPBeginner community. I’m confident it will help you find the best email marketing service to grow your audience and take your business to the next level. Quick Pick – The Best Email Marketing Services for Small Businesses If you’re in a hurry, here’s a quick look at all my recommended email marketing services. What Makes the Best Email Marketing Service? Now that you know what to look for in an email marketing service and how I tested each platform, let’s dive into the reviews. I’ve carefully selected the best tools based on real-world performance, features, ease of use, and value for money. Each email marketing service on this list excels in specific areas, whether it’s automation, deliverability, or budget-friendly pricing. I’ll share what I liked about each tool, where it shines, and how it can help you grow your audience and business. Let’s get started! 1. Constant Contact Constant Contact is my top choice for email marketing services, particularly for small businesses and beginners. I’ve found it to be the easiest platform even if you’re completely new to email marketing. I appreciated how quickly I could set up my first email campaign. Its email templates make designing professional emails simple, but formatting can be tricky at times, especially when using several images. I really liked the error-checking feature, which helps you avoid common mistakes like forgotten placeholder text or links. Constant Contact also includes advanced features like list segmentation, email automation, surveys, coupons, and A/B testing. Its integration with Shopify and WooCommerce is particularly helpful if you run an online store. Recently, they introduced generative AI, but I find it very limited. Pros of Constant Contact Why do I recommend Constant Contact? I recommend Constant Contact because it’s incredibly easy to use while offering all the tools you need to grow your email list and increase engagement. Its support team and in-person seminars make it valuable for small businesses. Pricing: Constant Contact offers a 14-day free trial (no credit card required). Paid plans start at $12/month. For WPBeginner users: Use my Constant Contact coupon code to get 20% off for 3 months. Plans start at $10.20/month. My Experience: If you’re starting with email marketing, I believe Constant Contact is a great place to begin. When I tested it, I found it offers all the right features for beginners. My personal favorite is its error-checking feature that fixes common mistakes like forgotten placeholder text or links. See my complete Constant Contact review for more details. 👉 Start With Constant Contact 👈 2. Brevo (Formerly Sendinblue) Brevo, formerly known as Sendinblue, is one of the best options for businesses on a budget. I like how Brevo combines email marketing, SMS campaigns, CRM, and automation into one powerful platform. The biggest highlight for me is Brevo’s free plan, which allows you to have unlimited contacts and send up to 300 emails per day. While this is limited for high-volume needs, it’s still one of the most generous free plans on the market. Brevo also comes with advanced features like email automation, landing page building, live chat, and Facebook ads integration. I find these tools incredibly valuable for growing businesses that want an all-in-one solution. However, Brevo doesn’t offer as many email templates as Constant Contact, and live chat and phone support are limited depending on your plan. Plus, bulk SMS rate is comparatively higher than their competitors. Pros of Brevo Why do I recommend Brevo? I recommend Brevo because it combines powerful features with a generous free plan. It’s an excellent option for growing businesses that need email automation, CRM, and transactional email capabilities without breaking the bank. Pricing: Brevo offers a free plan with 300 daily emails and unlimited contacts. Paid plans start at $9/month for Starter. My Experience: I’ve tested Brevo’s free plan and I believe it’s the best solution if you’re looking for an email service that comes with a free plan. Its advanced features like CRM and automation workflows make it a great tool for businesses on a budget that want to scale their email marketing efforts. For more details, see my Brevo review. 👉 Start With Brevo 👈 3. HubSpot HubSpot is one of the most powerful tools I’ve used for email marketing, especially when combined with its customer relationship management (CRM) platform. It’s more than just an email service; it’s a complete solution for growing your business. While using HubSpot, I loved how easy it was to create custom newsletters using their drag-and-drop builder. The email templates were sleek and helped me quickly design professional emails without needing advanced technical skills. What makes HubSpot unique is its integration with the HubSpot CRM. You can personalize emails based on subscriber data like location, device type, or list segmentation. With automation features and A/B testing, it gives you everything you need to boost engagement. However, while HubSpot’s free plan is excellent for small businesses, I noticed that it becomes